HAVE A COKE AND A SMILE?
Satellite contest features shades of "ENEMY OF THE STATE"

The Indianopolis Star reports that Coca-Cola plans to use satellites to find U.S. buyers who happen to purchase special cans of Coke products. Winners in the giveaway will receive a Hummer H2 sport-utility vehicle.

Coke's promotion will involves cans equipped with special Global Positioning System (GPS) transponders.

Another contest tied to the 2004 Summer Olympics, will award a golden prize of $1 million in gold, again awarded on the spot after the purchaser being found with GPS Satellites.

Though a cool and exciting use of technology for promotional purposes, the imagination can yield never-ending examples of machievellian uses for this technology as well.

And E-R isn't so sure that those are as refreshing as a bottle of coke.