Wednesday, October 15, 2003


VIDEO KILLED THE RADIO STAR
ZVue Handheld Video/MP3 player debuts

It was only a matter of time before somewould would take the iPod to it's next logical step. VIDEO. Trouble is, it wasn't MAC!

Hand Held Entertainment has announced the ZVue, a portable video/mp3 player which can play videos, digital images, and MP3s on a bright, 2.5-inch full-color screen. The full-motion video uses HHE costumed compression codec for small format video that they guarantee will protect video content providers from being “Napsterized."

Video Content won't be on a hard drive (so there's still hope that APPLE will pick up that ball) but will be available on a postage stamp-sized "ZCARD," (starting at $5.99) with storage capacities ranging from 8 Megabytes (MB) to 256MBs and will offer high-quality video playback on the ZVUE! from eight minutes to more than one-and-a-half hours of uninterrupted full-motion video.

The ZVue is designed with the “tween” (youth ages 8 to 12), teenage (youth ages 13-19) and early twenty-something (ages 20 to 25) markets in mind.

“Every kid is going to want to find a ZVUE! in their stocking or under the tree this year when they find out they can watch video or listen to MP3s on the first personal video player that they hold in the palm of their hand,” said Nathan Schulhof, president and chief executive officer of HandHeld Entertainment.

About the size of a deck of playing cards, the ZVUE! has a price point of $99.00 (a "C" note in disguise) and is due out in time for Christmas.

Forget the kids! ME WANTS ONE!

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