WILL TIVO DOOM COMMERCIAL TV?
Report shows that it just might.



SHOWBIZDATA reports that a whopping 77% of all TIVO users did the obvious ... THEY SKIPPED COMMERCIALS!

"What our study does clarify overwhelmingly is that when you give viewers the ability to skip commercials, they will do so, and they're going to do so in rather large numbers." (Richard Fielding, VP of research at Starcom to MediaPost)