EMBRACING CHANGE
While the RIAA is playing "big bad," BMG is experimenting

If you can't beat em, join em. That's the message BMG is sending this week with the release of a CD that actually encourages consumers to download and copy a limited number of songs.

Touted as a viable alternative to the free trading of music over the Internet, BMG will be selling CDs designed with software built in which would allow the consumer to copy songs from the CD onto either computer and such portable devices as an iPod or other mp3 player. In addition, the will be able to copy the songs on up to three CDs, and even encouraged to share the songs as an e-mail attachment!

The key is it's expiration date. The software encodes a 10-day time frame which users can enjoy music before it stops working.

A music company which is figuring out a way to get it's music out with new technology and yet, still sell it.

HOW REFRESHING.